Home SALESFORCE The Ultimate Guide to Salesforce Admin Jobs

The Ultimate Guide to Salesforce Admin Jobs

The Ultimate Guide to Salesforce Admin Jobs

by Sakthivel Madesh

In the technologically-driven world of business, companies constantly grapple with the need to streamline their customer relationship management (CRM) systems. According to Spotio, 57% of sales professionals spend 3- 10+ hours per week utilizing CRM tools. All of the consider CRM tools impactful yet challenging to implement effectively. The role of a Salesforce Administrator is to transform challenges into possibilities.

Are you prepared to take charge? Dive into our ultimate guide to Salesforce Admin jobs and learn:

  • The multifaceted role of Salesforce Admin, including their responsibilities and evolution.
  • Insights into the growing demand, industry range, and salary expectations for Salesforce Admins.
  • Essential technical and soft skills, plus the certifications needed for success.
  • Different career paths available within the Salesforce ecosystem, starting from an admin role.
  • The common obstacles faced by new Salesforce Admins with no prior experience, along with strategies to overcome these hurdles.
  • Job market prospects for Salesforce professionals, reflecting the platform’s rising popularity.

What is a Salesforce Admin?

A Salesforce Admin is more than just a user manager or system administrator. They are the guardians and navigators of an organization’s Salesforce environment, playing a key role in shaping the platform to meet business needs.

Salesforce Admins hold the power to customize Salesforce’s numerous features and functionalities, from creating custom objects and fields that capture unique business data to building workflows and automations that streamline processes. Additionally, they oversee the security of the system, ensuring appropriate individuals have the correct permissions to access necessary data.

Interestingly, according to a Salesforce survey, 82% of admins say their role involves more business process improvement than it did five years ago. This shows that the role of a Salesforce Admin is not static but continues to evolve and grow with the changing needs of businesses.

Demand and Salary Expectations

The demand for Salesforce Admins has been on a steady rise, echoing the growing adoption of the Salesforce platform across businesses of all sizes and industries. 

What makes the demand for Salesforce Admins even more compelling is the range of industries seeking these professionals. This means that as a Salesforce Admin, you’re not limited to a specific industry; you have the freedom to apply your skills in a variety of sectors.

On the compensation front, Salesforce Admins can expect attractive salary packages. As per data from Glassdoor in 2023, the median salary for a Salesforce Admin in the United States stands around $79,912 per year. However, the exact demand can fluctuate based on factors such as geographical location, the size of the organization, and the individual’s experience. For instance, in tech hubs like San Francisco and New York, Salesforce Admins can command salaries well over $100,000.

Moreover, acquiring Salesforce certifications can significantly enhance your earning potential. A Mason Frank salary survey found that Salesforce professionals with a certification earned, on average, 20% more than their non-certified counterparts.

The growing demand for Salesforce Admins, coupled with attractive salary packages, makes it a lucrative career option in the current job market. If you’re at the outset of your career or considering a career shift, the role of a Salesforce Administrator can open a world of prospects.

Necessary Skills and Certifications

As a Salesforce Admin, it’s essential to equip yourself with a diverse set of skills, both technical and soft, to excel in your role.

On the technical front, in-depth comprehension of the principal features and functions of Salesforce is critical. This includes expertise in managing users, setting up security controls, creating custom objects and fields, designing page layouts, building workflows and process automation, and developing reports and dashboards. Familiarity with Salesforce’s declarative development tools is crucial, and understanding programmatic capabilities like Apex and SOQL can be a bonus.

A crucial part of a Salesforce Admin’s role is staying updated with Salesforce’s thrice-yearly releases. This ensures they can leverage new features and improvements to keep their organization’s Salesforce environment at the forefront of innovation.

Soft skills are equally important in a Salesforce Admin’s toolkit. Possessing excellent problem-solving capabilities, being an effective communicator, and having the knack for transforming business needs into technological solutions are crucial. Salesforce Administrators often act as the conduit between the technical crew and other members of the organization, rendering these skills indispensable.

In terms of certifications, the Salesforce Certified Administrator (or ADM 201) is the foundational certification for any aspiring Salesforce Admin. This certification validates your knowledge of Salesforce setup, user interface, security and access, standard and custom objects, business process automation, and reporting. It is crucial for professionals to stay updated with the latest Salesforce Admin certification exam format.

Additional certifications, like the Advanced Administrator (ADM 301) or Platform App Builder, can further enhance your profile and demonstrate your advanced skills. The Mason Frank salary survey found that 77% of Salesforce professionals plan to earn another certification in the next year, highlighting the value placed on continued learning and certification in the Salesforce community.

A blend of technical expertise, soft skills, and relevant certifications is the winning combination for a successful Salesforce Admin. These skills not only help you excel in your role but also set you apart in the competitive job market.

Career Path and Progression

Starting as a Salesforce Admin can open up a diverse range of career paths in the Salesforce ecosystem. This versatility is one of the reasons why Salesforce careers are so attractive to many professionals.

As an Admin, you might start by managing a small Salesforce org. With gained experience, there’s the opportunity to advance to the role of a Senior Administrator, managing larger and more intricate Salesforce frameworks. As per Mason Frank’s Salary Survey, senior-level Salesforce Admins can earn an average of 20% more than their junior counterparts, making this a lucrative progression route.

The Salesforce ecosystem is vast, and your career can branch into more specialized roles. You may choose to venture further into the technical aspect and evolve into a Salesforce Developer. Alternatively, if you enjoy working closely with clients and stakeholders to map out business processes and solve problems, you might transition into a Salesforce Consultant role. 

For those who have a strategic bent of mind and comprehensive knowledge of the Salesforce platform, the path of a Salesforce Architect may be enticing. Architects are entrusted with creating sturdy, scalable Salesforce solutions that cater to intricate business needs. 

Embarking on a career as a Salesforce Administrator is merely the start. With a variety of possible career paths and an ever-expanding ecosystem, Salesforce offers numerous opportunities for growth and advancement. As Salesforce continues to evolve and innovate, so too can your career.

Challenges for New Salesforce Admins with No Prior Experience

Entering the Salesforce Admin job market without prior experience presents unique challenges:

  1. Lack of Hands-on Experience: Without practical experience, understanding the real-world application of Salesforce can be challenging.
  2. Competition with Experienced Candidates: Competing against candidates with more experience may hinder job opportunities.
  3. Navigating Certification Pathways: Knowing which certifications to pursue can be confusing without clear guidance.
  4. Adapting to Rapid Technological Changes: Salesforce’s regular updates require constant learning, which can be overwhelming for newcomers.

How to Overcome These Challenges

  1. Pursue Relevant Certifications: Starting with foundational certifications like the Salesforce Certified Administrator (ADM 201) can provide a solid base of knowledge.
  2. Build Hands-on Experience: Volunteering or working on personal projects can help build practical experience. There are also online platforms that provide real-world Salesforce scenarios for practice.
  3. Networking and Mentorship: Joining Salesforce community groups and seeking mentorship from experienced professionals can provide guidance and open up opportunities.
  4. Stay Updated with Salesforce Changes: Regularly following Salesforce’s updates and participating in webinars, training, and conferences will help keep your skills current.
  5. Showcase Transferable Skills: If you come from a related field like sales or customer support, highlighting transferable skills can set you apart from other inexperienced candidates.
  6. Tailor Your Resume and Portfolio: Customize your resume and portfolio to highlight your certifications, projects, and any relevant skills, making a compelling case for your readiness for the role.

Job Market Outlook

The job market outlook for Salesforce Admins is incredibly promising. Salesforce’s popularity as a CRM platform continues to soar, leading to an increased demand for skilled Salesforce professionals.

As per a study by the International Data Corporation (IDC), the Salesforce ecosystem was projected to generate 4.2 million new job opportunities globally from 2019 to 2024. This job growth goes hand in hand with Salesforce’s market growth, which is projected to reach $68 billion by 2024, nearly 3.6 times the size of Salesforce itself.

Moreover, the COVID-19 crisis has expedited the digital transformation of numerous enterprises, leading to an increased demand for Salesforce and its practitioners. According to Salesforce’s State of Sales report, 58% of sales operations leaders say their digital transformation has been accelerated by a year or more due to the pandemic.

The job market outlook for Salesforce Admins and other Salesforce professionals is robust and shows signs of continued growth. As companies invest more heavily in Salesforce to enhance their customer relationships and streamline business operations, the need for proficient Salesforce Administrators is likely to escalate.


Stepping into the role of a Salesforce Admin opens doors to a rewarding career full of growth opportunities. The key to success? Continuous learning. With Salesforce’s thrice-yearly updates, staying ahead of the curve is essential. Certifications like the Salesforce Certified Administrator can boost your profile, with each certification acting as a badge of your expertise and dedication.

Embrace the Salesforce community; it’s a vibrant, supportive network of professionals ready to share knowledge and insights. Attend local user groups, online forums, and events like Dreamforce to engage with this community.

Remember, soft skills carry immense value. Beyond managing the platform, a Salesforce Admin is a problem solver, a leader, and a communicator. As the liaison between the technical division and the rest of the company, you’re responsible for converting intricate Salesforce functionalities into viable business solutions.

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